A journey of passion, tradition, and commitment to exceptional quality
Raw & Urban was born from a simple realization: the world's most nutritious snacks shouldn't compromise on taste or experience. Our founders, health enthusiasts and food lovers, discovered makhana during travels through rural India and were captivated by its potential.
What started as a quest to bring this ancient superfood to modern tables has evolved into a passionate mission to redefine snacking. We saw an opportunity to bridge the gap between traditional wisdom and contemporary lifestyle, creating products that honor heritage while embracing innovation.
Today, Raw & Urban stands at the intersection of wellness and indulgence, proving that healthy choices can be luxurious, flavorful, and deeply satisfying. Every product we create reflects our commitment to quality, sustainability, and the belief that the best snacks are those that nourish both body and soul.
We partner with farms that prioritize ecological balance and sustainable farming practices. Our packaging is eco-friendly, and we continuously work to minimize our environmental footprint.
From farm to package, every step is carefully monitored. We hand-select the finest makhana and use only premium, natural ingredients to ensure exceptional taste and nutrition.
We believe in fair trade and ethical sourcing. By working directly with farming communities, we ensure fair compensation and support local economies.
While rooted in Indian tradition, we embrace a global outlook. Our products reflect diverse flavors and culinary inspirations from around the world.
Our makhana comes from carefully selected farms in Bihar and Madhya Pradesh, regions renowned for producing the world's finest fox nuts. These nutrient-rich seeds are harvested from lotus plants that grow in pristine wetlands.
We work exclusively with farmers who employ traditional, sustainable methods passed down through generations. The harvesting process is entirely manual, ensuring minimal environmental impact while providing employment to rural communities.
Each batch undergoes rigorous quality checks before reaching our facility, where skilled artisans transform them into the delicious products you love. This meticulous process ensures that every bite delivers the perfect crunch and flavor.
We maintain the highest standards in our state-of-the-art facility, combining traditional craftsmanship with modern food safety protocols.
Our facility is ISO certified with stringent quality control measures at every production stage.
Small-batch production ensures each product receives the attention it deserves for optimal flavor.
No artificial additives, no shortcuts. Just pure ingredients and expert craftsmanship.
At the heart of Raw & Urban is a simple philosophy: create products that we would proudly serve to our own families. Every decision, from sourcing to packaging, is guided by this principle.
We believe that business can be a force for good—supporting communities, protecting the environment, and bringing joy to every customer who trusts us with their snacking choices.